The Blog

Moms on Social Media: a Marketing Opportunity

Posted on 2013-07-31 11:21:14

Almost every demographic is active on social media; and for marketers, this creates a wealth of opportunity to reach and engage with desired audiences. According to recent studies, moms are now more connected through social platforms than ever before, and therefore represent a key demographic that should not be ignored.  It may come as a [...]

How to Capitalize on the Next “Oreo Moment” Through Real-Time Marketing

Posted on 2013-07-26 13:13:38

Marketers are now in a very unique position in that they’re able to communicate in real-time with consumers. When done correctly, a strong social media presence makes the brand appear more clever, sharp and interesting. It strengthens a brand’s equity and creates opportunities to build deeper, and more insightful connections with their consumers. Shortly after [...]

Are you a Tweet Master?

Posted on 2013-07-24 14:09:23

With only 140 characters to work with, tweet perfection is difficult to accomplish. The limited space magnifies mistakes and restricts content. Achieving tweet perfection is not only vital, but also extremely challenging for marketers tasked with getting a brand’s point across, building equity and gaining user engagement. Thankfully, there are some simple rules and tips [...]

Pinterest: a Complicated Opportunity for Brands

Posted on 2013-07-19 13:08:20

Whether you’re searching for new recipes, sharing hilarious pictures of animals, or secretly planning your dream wedding; Pinterest is officially an extremely addicting social platform. And, in result, the site of virtual “pinboards” is becoming a craze in social media. Pinterest grew over 1,000% in the last 6 months. And additionally, its users are highly [...]

Can Facebook’s Graph Search help more users discover key brands?

Posted on 2013-07-11 12:29:52

This week, Facebook launched its new search engine, Graph Search. Graph Search increases Facebook’s searching capabilities, allowing users to search specifics like hotels in places they want to travel to, photos posted by Pages they like, or brands their friends like or are engaged with. The new search engine could lead to opportunities for brands [...]

Are FB Mobile Ads the Silver Lining?

Posted on 2012-10-05 12:43:38

In recent months, Facebook has changed the landscape of its advertising platform. The company has rolled out mobile ads positioned as a “sponsored story.” The mobile interface and smaller screen forces a different ad presentation from the current “sidebar” ads seen on larger devices. For users, it’s not as simple to dismiss these ads as [...]

Welcome to Rational v3

Posted on 2012-08-06 08:00:38

Agencies are an ever-changing and evolving bunch. This month marks several milestones for Rational: our third anniversary; putting the finishing touches on our third studio location; the launch of the third iteration of our website. So it seemed fitting that we should mark this celebration of our third evolution by sharing more about what’s been [...]