The Blog

The Creative Debate: Can Digital Agencies Do It All?

Posted on 2014-10-14 11:56:35

Is it possible for an agency to be creative AND be an expert in digital? Media Bistro recently interviewed our founding principal, Selina Petosa, and asked several questions about how digital agencies respond to the criticism that they “don’t do any ‘real’ creative work.” We definitely have a strong point of view on this topic, [...]

What Brands Need to Know About the New “Anti-Facebook”

Posted on 2014-09-29 11:25:06

If you have read any social or tech news this last week, you have likely heard about Ello, the site coined as the “anti-Facebook” social network. AdWeek reported late last week that the invitation-only site is getting 45,000 requests to join HOURLY. What is it that is so alluring? Ello claims that it is providing [...]

5 Tips to Engage Social Influencers

Posted on 2014-09-23 08:43:49

Many marketers are familiar with the concept of influencer marketing. With a tweet or post, an influencer can help you boost the reach of your content drastically. From building relationships with the right influencers to making sure you are developing engaging content, there are a lot of nuances that can make or break your strategy. [...]

What’s Your 404?

Posted on 2014-09-05 08:44:29

As web designers and developers, we can’t always control the cause of 404 error pages (spelling mistakes, broken links and user errors happen). However, we can make sure the page is entertaining and worth the inconvenience for whoever comes across it. Some of the best brand error pages we have seen:     While all [...]

Twitter Tricks That Will Blow Your Mind

Posted on 2014-08-28 10:11:58

When it comes to using Twitter, there are simple tricks that can help you get the most out of your daily interactions and posts. We’ve collected our favorites below. Explore the power of search Twitter has all kind of tricks when it comes to getting the search results you need. Looking for a positive or [...]

8 Viral Principles We Should Borrow From the #IceBucketChallenge

Posted on 2014-08-22 10:35:56

Viral has gone from a mystery to a science and an art in a few short years. As marketers and content creators, we are always reading up and discovering the formula for “the next big thing.” That’s why it’s no surprise that the ALS #IceBucketChallenge has garnered so much attention. It hits almost every viral [...]

Remembering and Gleaning Lessons from Robin Williams Through Our Favorite Quotes

Posted on 2014-08-15 13:12:28

There’s no doubt that Robin Williams was known for his ability to entertain. We don’t often think about it this way, but as marketers, developers and designers, we are responsible for entertaining a crowd on a daily basis. Whether it be on a social network, a website, app, blog post or anything else – the [...]

Converting on Your Online Goals: 10 Ways to Optimize your Landing Pages

Posted on 2014-08-07 06:59:49

By Jennifer Lovering, Project Manager In the world of digital marketing, a landing page can either make or break your campaign’s chances for success. Creating a landing page seems simple, but if done incorrectly, it’s like trying to sail with the anchor dropped. We have run digital campaigns ranging from two weeks to a year [...]

Finding the Right Fit: Tips That Go Beyond the Resume

Posted on 2014-08-05 06:12:41

By Selina Petosa, Founding Principal Our growth continues at Rational allowing me to sit in on many interviews and I’ve been reflecting on what the true “secret ingredient” is for the ideal employee. Job qualifications, experience, and education are relatively easy things to check off the list to help validate whether or not a candidate [...]

Facebook Graph Search: Are you Missing an Opportunity?

Posted on 2014-07-24 08:07:20

If you knew everything about your target audience, imagine how much more powerful you could be. Facebook Graph Search is helping us get closer. But are you taking full advantage of the free tool? Here are some innovative and helpful ways we have seen brands use it: Get to know fans better. Graph Search allows [...]