The Blog

8 Viral Principles We Should Borrow From the #IceBucketChallenge

Posted on 2014-08-22 10:35:56

Viral has gone from a mystery to a science and an art in a few short years. As marketers and content creators, we are always reading up and discovering the formula for “the next big thing.” That’s why it’s no surprise that the ALS #IceBucketChallenge has garnered so much attention. It hits almost every viral [...]

Remembering and Gleaning Lessons from Robin Williams Through Our Favorite Quotes

Posted on 2014-08-15 13:12:28

There’s no doubt that Robin Williams was known for his ability to entertain. We don’t often think about it this way, but as marketers, developers and designers, we are responsible for entertaining a crowd on a daily basis. Whether it be on a social network, a website, app, blog post or anything else – the [...]

Converting on Your Online Goals: 10 Ways to Optimize your Landing Pages

Posted on 2014-08-07 06:59:49

By Jennifer Lovering, Project Manager In the world of digital marketing, a landing page can either make or break your campaign’s chances for success. Creating a landing page seems simple, but if done incorrectly, it’s like trying to sail with the anchor dropped. We have run digital campaigns ranging from two weeks to a year [...]

Finding the Right Fit: Tips That Go Beyond the Resume

Posted on 2014-08-05 06:12:41

By Selina Petosa, Founding Principal Our growth continues at Rational allowing me to sit in on many interviews and I’ve been reflecting on what the true “secret ingredient” is for the ideal employee. Job qualifications, experience, and education are relatively easy things to check off the list to help validate whether or not a candidate [...]

Facebook Graph Search: Are you Missing an Opportunity?

Posted on 2014-07-24 08:07:20

If you knew everything about your target audience, imagine how much more powerful you could be. Facebook Graph Search is helping us get closer. But are you taking full advantage of the free tool? Here are some innovative and helpful ways we have seen brands use it: Get to know fans better. Graph Search allows [...]

Is SEO Over? The Debate Continues

Posted on 2014-07-17 13:32:30

The best practices for implementing SEO has been a hot debate since the launch of the internet. With some of the latest discussions and moves by Google, are we finally coming to the end of SEO as a focus? Is valuable, targeted content finally overriding trickery with keywords, meta-tag stuffing and phantom inbound links? As [...]

From Fizzle to Sizzle: 5 Social Media Lessons From #WorldCup2014

Posted on 2014-07-10 09:47:21

#WorldCup2014 is going down in history as the biggest social media event ever. The Brazil vs. Germany match had 10 million more tweets than the Super Bowl alone. Like many content marketers, we have been watching how brands have been taking advantage of this bigger than ever audience. Here are five of our favorites that [...]

Moms on Social Media: a Marketing Opportunity

Posted on 2013-07-31 11:21:14

Almost every demographic is active on social media; and for marketers, this creates a wealth of opportunity to reach and engage with desired audiences. According to recent studies, moms are now more connected through social platforms than ever before, and therefore represent a key demographic that should not be ignored.  It may come as a [...]

How to Capitalize on the Next “Oreo Moment” Through Real-Time Marketing

Posted on 2013-07-26 13:13:38

Marketers are now in a very unique position in that they’re able to communicate in real-time with consumers. When done correctly, a strong social media presence makes the brand appear more clever, sharp and interesting. It strengthens a brand’s equity and creates opportunities to build deeper, and more insightful connections with their consumers. Shortly after [...]

Are you a Tweet Master?

Posted on 2013-07-24 14:09:23

With only 140 characters to work with, tweet perfection is difficult to accomplish. The limited space magnifies mistakes and restricts content. Achieving tweet perfection is not only vital, but also extremely challenging for marketers tasked with getting a brand’s point across, building equity and gaining user engagement. Thankfully, there are some simple rules and tips [...]