The Blog

Facebook Graph Search: Are you Missing an Opportunity?

Posted on 2014-07-24 08:07:20

If you knew everything about your target audience, imagine how much more powerful you could be. Facebook Graph Search is helping us get closer. But are you taking full advantage of the free tool? Here are some innovative and helpful ways we have seen brands use it: Get to know fans better. Graph Search allows [...]

Is SEO Over? The Debate Continues

Posted on 2014-07-17 13:32:30

The best practices for implementing SEO has been a hot debate since the launch of the internet. With some of the latest discussions and moves by Google, are we finally coming to the end of SEO as a focus? Is valuable, targeted content finally overriding trickery with keywords, meta-tag stuffing and phantom inbound links? As [...]

From Fizzle to Sizzle: 5 Social Media Lessons From #WorldCup2014

Posted on 2014-07-10 09:47:21

#WorldCup2014 is going down in history as the biggest social media event ever. The Brazil vs. Germany match had 10 million more tweets than the Super Bowl alone. Like many content marketers, we have been watching how brands have been taking advantage of this bigger than ever audience. Here are five of our favorites that [...]

Moms on Social Media: a Marketing Opportunity

Posted on 2013-07-31 11:21:14

Almost every demographic is active on social media; and for marketers, this creates a wealth of opportunity to reach and engage with desired audiences. According to recent studies, moms are now more connected through social platforms than ever before, and therefore represent a key demographic that should not be ignored.  It may come as a [...]

How to Capitalize on the Next “Oreo Moment” Through Real-Time Marketing

Posted on 2013-07-26 13:13:38

Marketers are now in a very unique position in that they’re able to communicate in real-time with consumers. When done correctly, a strong social media presence makes the brand appear more clever, sharp and interesting. It strengthens a brand’s equity and creates opportunities to build deeper, and more insightful connections with their consumers. Shortly after [...]

Are you a Tweet Master?

Posted on 2013-07-24 14:09:23

With only 140 characters to work with, tweet perfection is difficult to accomplish. The limited space magnifies mistakes and restricts content. Achieving tweet perfection is not only vital, but also extremely challenging for marketers tasked with getting a brand’s point across, building equity and gaining user engagement. Thankfully, there are some simple rules and tips [...]

Pinterest: a Complicated Opportunity for Brands

Posted on 2013-07-19 13:08:20

Whether you’re searching for new recipes, sharing hilarious pictures of animals, or secretly planning your dream wedding; Pinterest is officially an extremely addicting social platform. And, in result, the site of virtual “pinboards” is becoming a craze in social media. Pinterest grew over 1,000% in the last 6 months. And additionally, its users are highly [...]

Can Facebook’s Graph Search help more users discover key brands?

Posted on 2013-07-11 12:29:52

This week, Facebook launched its new search engine, Graph Search. Graph Search increases Facebook’s searching capabilities, allowing users to search specifics like hotels in places they want to travel to, photos posted by Pages they like, or brands their friends like or are engaged with. The new search engine could lead to opportunities for brands [...]

Welcome to Rational v3

Posted on 2012-08-06 08:00:38

Agencies are an ever-changing and evolving bunch. This month marks several milestones for Rational: our third anniversary; putting the finishing touches on our third studio location; the launch of the third iteration of our website. So it seemed fitting that we should mark this celebration of our third evolution by sharing more about what’s been [...]